Monday, September 26, 2011

Musically Networking

I've done a few shows and met a few people.  I surely understand the power of networking.  Sadly, some artists and music industry participants don't.  It baffles me at the number of people who perform and don't meet the other artists at the show.  Well, I want to shed light on why we artists should network.  As you all may know, I just relocated to Atlanta, GA.  It's a new market involving new players that I have to meet.  Studio, photographer, producer, manager, etc....These are among the few things that I seek.  So, when I meet an artist, I may, in the midst of conversation, mention one of those.  That artist may be able to link me up with someone.  That person may have a full schedule, charge a lot, or just genuinely be unavailable.  Once I mention the person that made the referral or suggestion, that can make all the difference.  That is a perfect example of why artists should network.  Also, I know the most important thing I need right now is more shows.  Networking with other artists connects me to more promoters, event planners, and shows.  I recently read an article on Mashable by Nellie Akalp.  Here are seven networking tips she suggests.


  1. Remind yourself:  You're there to give, not get.  Although my above examples highlight my needs, I always let other artists know if I can do anything help I will.  Mostly, I lend my knowledge that I acquired from Full Sail University.
  2. Don't Appear Desperate.  People are turned off by neediness.  Find a way to push that aside while networking.
  3. Have sincere conversations.  We all need support.  Be sure to have genuine conversations with people.  You get more bees with honey.....
  4. Ask open-ended questions.  Eliminate the small talk by asking these type of questions.  "Why" questions typically generate interesting answers and conversations.
  5. Limit your drinking.  I'm aware this is hard, as most of the early parts of the career involve performing at clubs.  You can't really get the most out of networking if you're too drunk to carry on a conversation.  So, be easy with the drinking.
  6. Connect with everyone.  Never look over anyone's shoulder.  You never know who someone may know.  Don't limit your network with this mistake.  Don't look at the rest of the room while speaking with someone.  Rude......
  7. Practice.  I'm better at dealing with my nervousness because I practice before a show.  It's the same in networking.  Some people are more comfortable on a stage in front of a crowd versus being in front of one person.  Become more comfortable through practice. 

We can all succeed.  Learn all you can and apply it.  

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